BarMaster
About

About BarMaster™

BarMaster™ was built to give hospitality operators a clearer, faster, more reliable way to protect liquor revenue from stockroom to glass — invisibly.

BarMaster™ combines invisible bottle-position monitoring, NFC/RFID identification, POS- and recipe-aware discrepancy detection, reporting, forecasting, purchase order intelligence, and video-backed review. Operators get a single closed loop around every bottle — without changing how the bar runs.

BarMaster™ tackles one of hospitality's hardest problems: live-service liquor visibility, with no visible spouts, no controlled dispensing, and no disruptive workflows.

Behind BarMaster™ is a leadership team with experience across technology development, sales, operations, intellectual property, legal strategy, and revenue growth.

At a glance
  • Real-time liquor revenue protection
  • Invisible bottle-position monitoring
  • Stockroom-to-glass visibility
  • POS + recipe-aware discrepancy detection
  • Purchase order & forecasting intelligence
  • Built for bars, restaurants, hotels, casinos, stadiums
Leadership

Leadership Team

BarMaster™ is supported by executives, operators, inventors, advisors, and commercial leaders with experience building companies, protecting intellectual property, scaling sales, managing operations, and bringing technology to market.

Portrait of Paul S. Mula Jr.
Paul S. Mula Jr.
Co-Founder / Chief Executive Officer / Director
Founder, inventor, and company builder behind BarMaster™.

Paul S. Mula Jr. is a founder and co-inventor of BarMaster™'s underlying product lines, with experience building companies across technology, entertainment, live events, and hospitality-focused innovation.

Portrait of Gerald D.W. North
Gerald D.W. North
Co-Founder / Non-Executive Chairman
Attorney, strategist, corporate advisor, and intellectual property leader.

Gerald D.W. North brings decades of legal, strategic, corporate governance, litigation, and investment banking experience to BarMaster™, with a background spanning antitrust litigation, intellectual property disputes, corporate transactions, and executive leadership.

Portrait of Dennis Christner
Dennis Christner
Executive Vice President
Entrepreneur and operator with experience building and scaling direct-to-consumer businesses.

Dennis Christner is an entrepreneur and operator with experience building, scaling, and exiting online businesses. He brings practical experience in e-commerce, customer acquisition, product positioning, brand development, sales strategy, and AI-assisted operations to BarMaster™.

Management & Operating Team

A broader team supports BarMaster™ across sales, marketing, operations, technology, sales operations, and customer success.

Portrait of Vince Palasota
Vince Palasota
Chief Sales Officer
Portrait of Sason Parry
Sason Parry
Chief Marketing Officer
Portrait of Dave Bartlett
Dave Bartlett
Chief Operating Officer
Portrait of Phil Tomasi
Phil Tomasi
Chief Technology Officer
Portrait of Dennis Hall
Dennis Hall
General Counsel
Portrait of Erric Gonzaga
Erric Gonzaga
Chief Sales as a Service Officer
Built for Operators

Better visibility for every level of the operation.

Stakeholders

  • Owners
    Recover lost revenue, improve margins, increase accountability.
  • General managers
    See issues by shift, station, and event type. Investigate faster.
  • Beverage directors
    Improve pour control, standardize procedures, forecast demand.
  • Finance teams
    Connect shrinkage to dollar impact and quantify ROI.

Operating Controls

  • Detailed records
    Bottle movement, inventory, and POs captured with timestamps.
  • Internal controls
    Role-based access and approval workflows.
  • Audit readiness
    Reporting that supports operational reviews.

Support & Service

  • Implementation support
    Sensor placement, bottle tagging, POS connection planning.
  • Service support
    Account configuration, system settings, operational questions.
  • Updates & upgrades
    Ongoing software updates and hardware upgrade paths.
Two hospitality operators reviewing analytics on a tablet at a sleek bar before service
Why Operators Choose BarMaster™

Designed to protect revenue without slowing service.

  • Invisible to guests and staff
  • No bartender workflow changes
  • Built for high-volume hospitality
  • POS + recipe matching
  • Event-based video review
  • Bottle-level sensor data
  • Stockroom-to-glass visibility
  • Purchasing & ordering intelligence
  • Forecasting & planning tools
  • Pilot-first rollout model
BarMaster™ helps detect, flag, and review suspicious activity. It supports management decisions — it does not replace them.
Open-air resort bar overlooking a turquoise Caribbean sea
Pilot Program

Start with your highest-volume bar station.

Pilot BarMaster™ on the stockroom, speed well, back bar, or top shelf where revenue loss is most likely. Measure, validate, and expand based on the data.

  1. 1
    Select monitored bottles and stations
  2. 2
    Install sensors and tag bottles
  3. 3
    Connect POS data and recipes
  4. 4
    Configure cameras and alert rules
  5. 5
    Set par levels and ordering rules
  6. 6
    Review discrepancy reports
  7. 7
    Review purchasing & forecast recommendations
  8. 8
    Expand to additional stations or locations
Pilot rollout

Prove the ROI before you scale.

Measure discrepancies on your busiest station for 30–60 days. Review the data with our team. Expand only when the numbers make sense for your operation.

1
Station
30–60
Days
Data
Driven
Request a Pilot Plan

See where your liquor revenue is going.

Book a BarMaster™ demo or connect with the team.

Book a DemoInvestor Information
Premium bottles resting on BarMaster™ sensor pads with status LEDs glowing in a tropical bar setting at sunset